EXHIBITION MANAGEMENT
The process of organizing an exhibition necessitates the collaboration of various disciplines, including design and stand concerns, personal management, and marketing tactics. There are a lot of moving components to take into account, so meticulous planning is necessary to make sure the event goes well.
We at BEDX select appropriate show, set the budget and decide the type of stand i.e. Shell scheme or Space only. We also select the audience and site, which product and services to exhibit.
Strategy
Analytics
Result
Additionally, we decide the stand requirements, decide location, lighting, utilities such as water, electricity, internet, phone lines, furniture, carpets, catering, cutlery, AV equipment, formal informal meeting areas, USB sticks, raptors, charges, waste bins, etcetera.
If a brand is new to the exhibition, we also create the Stand Rota, set expense budget , brief team about the exhibition goals, lead targets, set the dress code etc.
There are only two times when the exhibition can give you the optimum results. First is the pre-event marketing and second is the post event activity and evaluation. BEDX teaches you how to attract more visitors to your stand and promote the event on website. We make you promote event on social media and notify clients and prospects, on top of it, we create the press release and distribute to the target media. Once the exhibition is over, we make sure that all the leads you have received have been followed up and evaluate the results against the objectives.
PRODUCT LAUNCH
After putting so much effort into designing and building a product, it’s easy with BEDX to minimize how much energy is required to complete the final steps needed to bring the product to the market. A successful product launch requires much more than simply activating the buy button beneath your product.
We hope the anatomy of product launch, and its accompanying checklist will be this plan for you. BEDX start with the end in mind. The product launch can be regarded as three steps launch, first, to the company, then launch to the market and finally launch to the consumers and these are followed by the launch evaluation.
The launch to the company includes the finalization of promotion, media advertising, in-store material, preparedness, the sales presentation to staffs and the first introduction to retailers. Launch to the market includes complete selling to retailer and merchandising the product in supermarkets. It also includes the distribution of product and to check the quality of product.
Whereas the launch to the consumers includes merchandising, advertising, sales, recording buyers, survey, competition, study market, costing, improving the product efficiency, reduce the product quality variation, financial analysis of cost, revenue, analysis of production, distribution and marketing and comparison of actual results with the target.
BEDX considers the consumer launch to be the most important one as it is done in three levels i.e. national launch, area launch and rolling launch.
BEDX clearly set targets or objectives, provide skilled, technical and marketing people & correct financial analysis along with good problem-solving skills. We continuously update the knowledge of consumer their needs, attitudes and behavior.
Our research includes consumer market, product, production, quality assurance and distribution.
Ahand of us also research into the environmental reactions to the product, including the physical, social, cultural and legal environments.
Well, all of this needs a stage for success and we create one such. We also prepare how you will explain the product pricing structure, offer training options to new users and make sure that the documentation has been developed reviewed and made easily accessible to the consumers.
Finally, we make sure that you take some time out to celebrate and acknowledge the contributions of others.